Startup ideas in plain sight

It is so amazing to me that startup ideas exist right under our noses, yet we ignore most of them. A good idea typically involves the following format.

is difficult/time consuming/expensive.

We think that by applying , we can enable to do

But the idea is just one percent of it. Execution is the other 99%.

Some recent ideas that seem so obvious in hindsight

Ovuline - app that helps couples get pregnant. Based on tracking signs such as temperature, weight and based on technology  developed by Harvard scientists.

Change Collective - tools for change based on behavioral change principles. Books provide inspiration, but Change Collective provides the courses and reminders that enable change in bite sized chunks

Drizly - alcohol delivered. That really doesn't need any more explanation.

To increase my old idea generation rate, I maintain a separate notebook of startup ideas, and just common problems I see around me. I don't intent to work on them - I am already working on something new. The key thing is building a habit of coming up with new ideas.

So look around you - there are several ideas just waiting to be discovered.